2022 Year of Out-Of-Home Advertising

Wednesday - June 1, 2022 | Reading Time: 1 min 47 seconds

In recent years, out-of-home advertising has advanced significantly and has become a cost-effective means of reaching consumers both nationally and locally. Digital out-of-home, in particular, is giving brands the confidence and data they need to support their advertising plans.
Billboards, subway posters, and other static signage were originally the only options for out-of-home advertising, which limited outcomes and made it difficult to measure and accurately target a specific demographic. This may have worked for big-budget movies or massive fast-food chains with stores all over the place, but it didn't meet the promotional demands of growing enterprises. Consumer companies have long needed a more effective instrument to promote their products, and OOH has finally caught up. OOH has advanced greatly in recent years, and it is now a cost-effective way to reach customers on a national and local level. The global pandemic, big weather events, and persistent supply chain kinks that have flipped our world upside down undoubtedly influenced this progress. OOH, and more especially, digital out-of-home, provides companies with the confidence and data to back their media plans, with perhaps just as much flexibility and fluidity as other digital marketing channels. OOH, like most kinds of advertising, has gone digital, allowing brands to more precisely target customers with relevant messages and track outcomes. With dynamic ad placement powered by real-time data, digital out-of-home may be deployed programmatically to target viewers at contextually relevant moments. Weather, time of day, and proximity to desirable areas can all be used as automatic triggers for adverts. When paired with other methods like social media, promotions, and any other audience-based channel, OOH becomes a genuine omnichannel vehicle. Brands can utilize DOOH to effectively promote products even if they are not equally available everywhere with the right technological partner. Instead of targeting people based on streets and corners, DOOH uses advanced audience targeting to allow companies to reach specific people with certain behaviors or habits. Traditional OOH remains popular, but there is considerably more flexibility in how traditional and DOOH places can be combined for maximum impact. Brands can do more with their out-of-home promotions because of ongoing technological improvements. They can more precisely target specific markets and measure the campaign's success. Most importantly, DOOH has evolved into a cost-effective means of achieving a national scale while maintaining the flexibility to adapt at the local level and adjust to last-minute modifications.
Shane Limbaga
Shane LimbagaMarketing InternLinkedinFacebookInstagram
Recent Posts
Best 10 Filipino Marketing Strategies That Work
Explore the best 10 Filipino marketing strategies that really work! Discover how traditional charm meets digital savvy to captivate the local market. Click to read and transform your business approach in the Philippines Now.
The Power Of Marketing In The Philippines
Discover the impact of OnGo Smart Advertising in the Philippines, revolutionizing marketing with innovative strategies for captivating audiences.
Best Outdoor Ads In The Philippines
Discover 2024's top outdoor ads in the Philippines! Unleash your brand's potential with digital displays and more in high-traffic areas.
Python Tech Surge In Web Traffic
Python Tech, a dynamic fitness tech product manufacturer headquartered in Singapore, partnered with OnGo Smart Advertising for transit advertising to enhance awareness, drive website traffic, and generate excitement for their groundbreaking product: the world's lightest and thinnest walkpad. The dynamic marketing campaign aimed to captivate fitness enthusiasts and elevate brand awareness.
1000th OnGo Tablet Screen
In today's fast-paced world, where digital innovation shapes every aspect of our lives, advertising is no exception. At OnGo Smart Advertising, we're proud to be at the forefront of this evolution, continually pushing boundaries and redefining what's possible in Out-of-Home (OOH) advertising. As we commemorate two significant milestones—the deployment of our 1000th tablet screen on Philippine roads and our 5th anniversary in the country—we invite you to join us in celebrating this journey of innovation and growth.
Top Advertising Company in Makati City
Experience outstanding advertising expertise with OnGo Smart Advertising – recognized as the top advertising company in Makati City. Elevate your brand with our strategic campaigns and innovative solutions. Partner with us for advertising excellence and unmatched success.
Types of OOH Media: A Comprehensive Guide to Outdoor Advertising in the Philippines
Discover the top outdoor advertising options in the Philippines, with examples of the most effective OOH ads and media types for your business. Get ready to transform your brand visibility today!
Digital Marketing Agency Philippines
In today's rapidly growing digital landscape, choosing the right digital marketing agency in the Philippines can make or break your online business presence. Whether you're a local startup or a multinational corporation, the ever-evolving landscape of digital marketing services requires a team that understands your unique needs and objectives.
Unlock Your Business Potential: 10 Essential Tips for Selecting the Ideal Advertising Agency in the Philippines
As a business owner in the Philippines, you know that the tips for choosing the right advertising agency for your business can make or break your brand's success. With countless media options and many agencies available, how do you choose the perfect partner to help your business thrive? This comprehensive guide provides ten essential tips for selecting the best advertising agency for your business in the Philippines. So keep reading to unlock your brand's potential!
Unraveling the Secrets of Top DOOH Advertising Companies in the Philippines
Digital Out-of-Home (DOOH) advertising is transforming the way businesses connect with their audience in the Philippines. This dynamic advertising medium enables brands to engage with consumers in a variety of public spaces, including malls, transportation hubs, and busy city streets.
Recent Posts
View All