Get To Know More About Digital Out-Of-Home Advertising

Wednesday - June 1, 2022 | Reading Time: 3 mins 22 seconds

(Digital Out-of-Home) advertising, on the other hand, is a combination of traditional OOH advertising with digital features. Elevator screens, digital billboards, and television screens are all used to transmit content to the public via digital screens.
Advertising has altered dramatically in recent years. Restrictions and limitations are no longer able to contain the beast of advertising, allowing for more creative thinking. Advertisements used to be displayed on billboards, posters, hoardings, and other public spaces with additional investment to be seen and noticed. However, technology is advancing at a quicker rate, altering every step of the advertising process. Digital Out-of-Home Advertising (DOOH) is the newest, most influential, and most complex advertisement concept. OOH (Out-of-Home) advertising is a conventional outdoor advertising format in which the audience can see the advertisement in public locations, transportation hubs, routes, commercial spaces, and so on. DOOH (Digital Out-of-Home) advertising, on the other hand, is a combination of traditional OOH advertising with digital features. Elevator screens, digital billboards, and television screens are all used to transmit content to the public via digital screens. The only distinction is that with OOH, the ad is set in place with a single image for some time. In contrast, in DOOH, the advertisement is presented on digital screens with multiple animated visuals for a limited duration. People may interact with DOOH advertising, making it a more lively, interactive, and vivacious advertising medium. Digital Out-of-Home advertising is an engaging and interactive marketing technique that allows businesses to digitize themselves and show content that is easily available to the general public. Brands can keep track of the playtime of their ads with Digital Out-of-Home advertising. They can deliver useful messages without becoming irrelevant or inappropriate to their audience. The true reason DOOH advertising is growing so quickly is that it can reach the intended audience in real-time. Brands can improve their performance and channel their flow thanks to its real-time coverage and targeting. ONGO Smart Advertising is an industry disruptor to traditional Out-of-Home adverts, thus reaching new levels of mobility and impressions. In partnership with different TNVS organizations of drivers and operators. Our drivers have their passengers’ safety and comfort as their top priority. ONGO delivers valuable fraud-resistant advertising that helps brands penetrate the desired target markets and audiences. Advertising with ONGO will capture your target market without any distractions. Be seen and heard in your target market's comfort zone. Has a higher recall rate since you are most likely associated with the target market's comfort zone and part of their daily commute. Market reach, OOH has the 2nd highest market penetration next to free TV - CMV Basic. 59% of viewers engaged in actions after seeing a TNVS ad. For interior TNVS ad viewers, the action rate increases to 76%. In a world of chaos, it can be hard to make sense of everything. That's why ONGO created the ultimate tool for tracking your ideas and projects with the most advanced ONGO Features: Motion Sensor - Guaranteed REAL IMPRESSIONS from REAL PEOPLE. Our motion sensor is programmed to detect the passengers' movement throughout their trip. Geo-fencing Advertising - PINPOINT your PROMOTIONS at your selected stores/locations to boost your location-specific campaigns. Cloud-based System - NO DELAYS, LESS DOWNTIME, and VALUE FOR MONEY as we can upload your material within minutes! Captive Audience - Maximize your campaign, as every passenger commutes and is captivated with us, an average of 20 mins to 1 hour every day! Data Analytics - DATA IS KING. Especially if you can get your data and metrics in REAL-TIME. With us, you can see your data via our real-time back-end system. Orderly Feature - Private and enclosed space keeps their focus on your campaigns. 97% of passengers interact with at least one of the advertisements during their ride. With a consistent fleet growth aiming at 5000+ vehicles within Metro Manila and nearby provinces, OnGo Smart Advertising aims to provide quality Out Of Home advertising which is backed by our software that updates the data analytics (impressions and genuine leads) in real-time. DOOH advertising is a modernized form of traditional outdoor advertising. It possesses all of the necessary characteristics of interaction, visibility, and noteworthy reach, as well as several unexplored chances that are ready to propel businesses to new heights.
Shane Limbaga
Shane LimbagaMarketing InternLinkedinFacebookInstagram
Recent Posts
Best 10 Filipino Marketing Strategies That Work
Explore the best 10 Filipino marketing strategies that really work! Discover how traditional charm meets digital savvy to captivate the local market. Click to read and transform your business approach in the Philippines Now.
The Power Of Marketing In The Philippines
Discover the impact of OnGo Smart Advertising in the Philippines, revolutionizing marketing with innovative strategies for captivating audiences.
Best Outdoor Ads In The Philippines
Discover 2024's top outdoor ads in the Philippines! Unleash your brand's potential with digital displays and more in high-traffic areas.
Python Tech Surge In Web Traffic
Python Tech, a dynamic fitness tech product manufacturer headquartered in Singapore, partnered with OnGo Smart Advertising for transit advertising to enhance awareness, drive website traffic, and generate excitement for their groundbreaking product: the world's lightest and thinnest walkpad. The dynamic marketing campaign aimed to captivate fitness enthusiasts and elevate brand awareness.
1000th OnGo Tablet Screen
In today's fast-paced world, where digital innovation shapes every aspect of our lives, advertising is no exception. At OnGo Smart Advertising, we're proud to be at the forefront of this evolution, continually pushing boundaries and redefining what's possible in Out-of-Home (OOH) advertising. As we commemorate two significant milestones—the deployment of our 1000th tablet screen on Philippine roads and our 5th anniversary in the country—we invite you to join us in celebrating this journey of innovation and growth.
Top Advertising Company in Makati City
Experience outstanding advertising expertise with OnGo Smart Advertising – recognized as the top advertising company in Makati City. Elevate your brand with our strategic campaigns and innovative solutions. Partner with us for advertising excellence and unmatched success.
Types of OOH Media: A Comprehensive Guide to Outdoor Advertising in the Philippines
Discover the top outdoor advertising options in the Philippines, with examples of the most effective OOH ads and media types for your business. Get ready to transform your brand visibility today!
Digital Marketing Agency Philippines
In today's rapidly growing digital landscape, choosing the right digital marketing agency in the Philippines can make or break your online business presence. Whether you're a local startup or a multinational corporation, the ever-evolving landscape of digital marketing services requires a team that understands your unique needs and objectives.
Unlock Your Business Potential: 10 Essential Tips for Selecting the Ideal Advertising Agency in the Philippines
As a business owner in the Philippines, you know that the tips for choosing the right advertising agency for your business can make or break your brand's success. With countless media options and many agencies available, how do you choose the perfect partner to help your business thrive? This comprehensive guide provides ten essential tips for selecting the best advertising agency for your business in the Philippines. So keep reading to unlock your brand's potential!
Unraveling the Secrets of Top DOOH Advertising Companies in the Philippines
Digital Out-of-Home (DOOH) advertising is transforming the way businesses connect with their audience in the Philippines. This dynamic advertising medium enables brands to engage with consumers in a variety of public spaces, including malls, transportation hubs, and busy city streets.
Recent Posts
View All