Out-of-Home Advertising Tactics to Reach B2B Audiences

Wednesday - June 1, 2022 | Reading Time: 2 mins 9 seconds

Out-of-home (OOH) advertising is often associated with billboards and street furniture. Although those are viable ad formats, out-of-home advertising provides a wealth of other options and creative possibilities. The medium's capabilities are far more than most marketers understand. B2B advertisers, in particular, would be wise to tap into OOH's creative solutions and think outside the box as they plan their OOH ads.
1. Focus on place-based ads Some people wrongly believe that OOH is only used outside. But there's a reason it's called out-of-home rather than outdoor. OOH refers to both indoor and outdoor locations that people may encounter while going about their daily lives. Advertisements in office elevators, vending machines, and other such areas should be considered by B2B advertisers. This assists in establishing a brand presence in your target audiences' actual offices as well as integrating yourself into daily routines in places where they spend a lot of time. 2. Become part of the commute Most office workers have a daily driving pattern or commute, and it's simple to locate popular routes in your target market that see a lot of traffic. B2B advertisers can ensure that their brand is seen by their target audience members on their way to and from work by purchasing OOH ads along those regular routes. 3. Keep QR codes in mind QR codes, like other marketing methods, had their day in the spotlight a few years ago, when it seemed like every brand was using them at every opportunity. Then they vanished from many people's consciousness, only to reap reappearance when the epidemic struck and many restaurants and other businesses began to use them again. QR codes have recently been used as a touchless way for customers to obtain information, such as the contents of a menu. Although the menu example is for B2C businesses, QR codes can be useful for B2B businesses as well. They are still a very efficient way to get ad viewers to interact with your ad and your company. Touchless and bring-your-own-device tendencies are predicted to continue even after the outbreak. 4. Target events and tradeshows Buying ads near events and tradeshows where your target audience is expected to go is another excellent strategy for reaching B2B audiences. For example, you can employ transit billboards to attract participants by driving your ad around event hotspots and surrounding offices before and after conference hours. 5. Use retargeting Retargeting, in conjunction with marketing automation, is critical for providing the highly relevant customer experience that B2B buyers demand. It's a terrific approach to successfully managing your ad spend. It opens us new creative chances to create and strengthen consumer relationships when used imaginatively. 6. Measure results Regardless, of how advertising is used, the main objective of advertising is to make people recognize a certain product or business. Measuring the response and income from your advertising campaigns is critical, for you to know which ads are working and which are not. Source: https://www.marketingprofs.com/articles/2022/46606/six-out-of-home-advertising-tactics-to-reach-b2b-audiences
Shane Limbaga
Shane LimbagaMarketing InternLinkedinFacebookInstagram
Recent Posts
Best 10 Filipino Marketing Strategies That Work
Explore the best 10 Filipino marketing strategies that really work! Discover how traditional charm meets digital savvy to captivate the local market. Click to read and transform your business approach in the Philippines Now.
The Power Of Marketing In The Philippines
Discover the impact of OnGo Smart Advertising in the Philippines, revolutionizing marketing with innovative strategies for captivating audiences.
Best Outdoor Ads In The Philippines
Discover 2024's top outdoor ads in the Philippines! Unleash your brand's potential with digital displays and more in high-traffic areas.
Python Tech Surge In Web Traffic
Python Tech, a dynamic fitness tech product manufacturer headquartered in Singapore, partnered with OnGo Smart Advertising for transit advertising to enhance awareness, drive website traffic, and generate excitement for their groundbreaking product: the world's lightest and thinnest walkpad. The dynamic marketing campaign aimed to captivate fitness enthusiasts and elevate brand awareness.
1000th OnGo Tablet Screen
In today's fast-paced world, where digital innovation shapes every aspect of our lives, advertising is no exception. At OnGo Smart Advertising, we're proud to be at the forefront of this evolution, continually pushing boundaries and redefining what's possible in Out-of-Home (OOH) advertising. As we commemorate two significant milestones—the deployment of our 1000th tablet screen on Philippine roads and our 5th anniversary in the country—we invite you to join us in celebrating this journey of innovation and growth.
Top Advertising Company in Makati City
Experience outstanding advertising expertise with OnGo Smart Advertising – recognized as the top advertising company in Makati City. Elevate your brand with our strategic campaigns and innovative solutions. Partner with us for advertising excellence and unmatched success.
Types of OOH Media: A Comprehensive Guide to Outdoor Advertising in the Philippines
Discover the top outdoor advertising options in the Philippines, with examples of the most effective OOH ads and media types for your business. Get ready to transform your brand visibility today!
Digital Marketing Agency Philippines
In today's rapidly growing digital landscape, choosing the right digital marketing agency in the Philippines can make or break your online business presence. Whether you're a local startup or a multinational corporation, the ever-evolving landscape of digital marketing services requires a team that understands your unique needs and objectives.
Unlock Your Business Potential: 10 Essential Tips for Selecting the Ideal Advertising Agency in the Philippines
As a business owner in the Philippines, you know that the tips for choosing the right advertising agency for your business can make or break your brand's success. With countless media options and many agencies available, how do you choose the perfect partner to help your business thrive? This comprehensive guide provides ten essential tips for selecting the best advertising agency for your business in the Philippines. So keep reading to unlock your brand's potential!
Unraveling the Secrets of Top DOOH Advertising Companies in the Philippines
Digital Out-of-Home (DOOH) advertising is transforming the way businesses connect with their audience in the Philippines. This dynamic advertising medium enables brands to engage with consumers in a variety of public spaces, including malls, transportation hubs, and busy city streets.
Recent Posts
View All