Simple Ways to Determine If an OOH Campaign Is Effective

Wednesday - June 1, 2022 | Reading Time: 2 mins 11 seconds

We might get so caught up in gathering data, preparing reports, and evaluating data that we forget that there are simpler ways to establish whether an OOH advertising campaign was successful. Consider one of these metrics for your return on investment if you're merely curious about if your campaign has increased sales since it began (ROI).
Slogan Analytics You can use slogan analytics to determine the success of a recent OOH commercial that had a particularly appealing slogan or phrase. Check the analytics feature on your website to discover how many times your slogan's keywords or tagline have been typed into search engines. People may not remember a promo code or a website, but if your tagline sticks with them, they may try to find your company by Searching online for the words they recall. Hashtag Metrics Hashtags are an excellent technique to track the effectiveness of a billboard or wildposting campaign. Include a campaign-specific hashtag in your advertisement and monitor its use across other social media channels. You'll get an estimate of the impressions of your advertisement if you notice people starting to engage with the hashtag. Hashtags also allow you to search across social media platforms to see how many people are following your brand. Before and After The before and after the approach is an apparent way to measure the efficacy of your OOH advertising campaign if you're only running one at a time. Examine sales immediately before launching a campaign, and then again after the campaign has launched. Your OOH advertising campaign is most likely to blame for a big boost in sales. The tough part about employing the before and after method of measurement is that it demands you to maintain consistency in all other aspects of your marketing. Otherwise, the variations could be due to different initiatives. Promo Code Campaigns Including a promo code on a billboard or brochure allows you to track how many people saw your OOH campaign. Assign the campaign a campaign-specific promo code, discount voucher, or QR code, and only use it during the campaign period. This will allow you to track how many individuals type the campaign-specific code on the website, giving you an estimate of how many purchases your campaign generated. Campaign-specific URL Another approach to track impressions is to include a campaign-specific URL on your OOH advertisement. This URL should only be used on the outdoor ad and not anywhere else. The URL should point to your main website, and traffic from the URL may be used to track how many people saw the ad, bought something, and spent time on your site, all of which are fantastic ROI indicators. Survey Giving clients a quick survey during or after a transaction to ask where they heard about your brand is maybe the easiest measure of all. If people tell you that they first heard about your firm from a billboard, you now know how powerful your OOH campaign was! Source:
Shane Limbaga
Shane LimbagaMarketing InternLinkedinFacebookInstagram
Recent Posts
Best 10 Filipino Marketing Strategies That Work
Explore the best 10 Filipino marketing strategies that really work! Discover how traditional charm meets digital savvy to captivate the local market. Click to read and transform your business approach in the Philippines Now.
The Power Of Marketing In The Philippines
Discover the impact of OnGo Smart Advertising in the Philippines, revolutionizing marketing with innovative strategies for captivating audiences.
Best Outdoor Ads In The Philippines
Discover 2024's top outdoor ads in the Philippines! Unleash your brand's potential with digital displays and more in high-traffic areas.
Python Tech Surge In Web Traffic
Python Tech, a dynamic fitness tech product manufacturer headquartered in Singapore, partnered with OnGo Smart Advertising for transit advertising to enhance awareness, drive website traffic, and generate excitement for their groundbreaking product: the world's lightest and thinnest walkpad. The dynamic marketing campaign aimed to captivate fitness enthusiasts and elevate brand awareness.
1000th OnGo Tablet Screen
In today's fast-paced world, where digital innovation shapes every aspect of our lives, advertising is no exception. At OnGo Smart Advertising, we're proud to be at the forefront of this evolution, continually pushing boundaries and redefining what's possible in Out-of-Home (OOH) advertising. As we commemorate two significant milestones—the deployment of our 1000th tablet screen on Philippine roads and our 5th anniversary in the country—we invite you to join us in celebrating this journey of innovation and growth.
Top Advertising Company in Makati City
Experience outstanding advertising expertise with OnGo Smart Advertising – recognized as the top advertising company in Makati City. Elevate your brand with our strategic campaigns and innovative solutions. Partner with us for advertising excellence and unmatched success.
Types of OOH Media: A Comprehensive Guide to Outdoor Advertising in the Philippines
Discover the top outdoor advertising options in the Philippines, with examples of the most effective OOH ads and media types for your business. Get ready to transform your brand visibility today!
Digital Marketing Agency Philippines
In today's rapidly growing digital landscape, choosing the right digital marketing agency in the Philippines can make or break your online business presence. Whether you're a local startup or a multinational corporation, the ever-evolving landscape of digital marketing services requires a team that understands your unique needs and objectives.
Unlock Your Business Potential: 10 Essential Tips for Selecting the Ideal Advertising Agency in the Philippines
As a business owner in the Philippines, you know that the tips for choosing the right advertising agency for your business can make or break your brand's success. With countless media options and many agencies available, how do you choose the perfect partner to help your business thrive? This comprehensive guide provides ten essential tips for selecting the best advertising agency for your business in the Philippines. So keep reading to unlock your brand's potential!
Unraveling the Secrets of Top DOOH Advertising Companies in the Philippines
Digital Out-of-Home (DOOH) advertising is transforming the way businesses connect with their audience in the Philippines. This dynamic advertising medium enables brands to engage with consumers in a variety of public spaces, including malls, transportation hubs, and busy city streets.
Recent Posts
View All