Trends in Out-Of-Home Advertising

Wednesday - June 1, 2022 | Reading Time: 2 mins 23 seconds

Due to the amount of time we've been forced to spend indoors over the last three years, people have grown tired of staring at displays and have developed a case of digital fatigue.
As a result, out-of-home advertising will continue to grow in popularity among businesses until 2022, owing to consumer digital fatigue and improved real-time data that allows marketers to monitor OOH campaign efficacy better. Out-of-Home (OOH) advertising encompasses digital and static panels carrying advertising across every urban outdoor environment. Continuous innovation within the medium allows OOH to meet a broader range of communication goals. The industry's DOOH segment is rapidly expanding. As the revolution that has swept other fields of advertising and marketing to new heights reaches the OOH industry, the industry is expected to proliferate. Connected Customers As the number of communication channels expands, from online to video on demand to social media, audiences become increasingly fragmented. The growing number of devices competing for our attention is harming individual reach and brand communications effectiveness. OOH remains a significant medium to which viewers are exposed daily. It can reach out to them as they get closer to the checkout counter when they are more responsive and less distracted by other forms of media. According to "Out and About...Under the Influence," Route, Out-of-Home has a higher percent reach than other major media. Customers on the Move As the world becomes increasingly urbanized, OOH is becoming a prominent medium for more people. Out-of-home advertising (OOH) is becoming a more crucial medium for marketers to reach a big audience quickly and reliably as people spend more time outside of their homes and offices. With the support of emerging targeting technology in OOH, brands can communicate relevant messaging to relevant audiences more engagingly and contextually. Out-of-home advertising allows brands to communicate directly with customers in a more effective and accountable manner, resulting in a higher return on investment, whether it's to improve broad awareness or to target specific demographics. New Out-Of-Home Technologies OOH reached the vanguard of innovation in the media by providing inventive, effective, and accountable brand communication. Push the limits of outdoor advertising to create a medium that is engaging, accountable, and relevant to everyday urban life. During the Covid-19 global pandemic in 2020, there was a massive increase in the use of DOOH, which increased the need for publishers to improve their digital transformation strategies and explore creative and inventive ways to sustain ad spending during these unusual circumstances. Technological advancements have improved every essential step of Out-of-Home (OOH), digital out-of-home (DOOH), and programmatic digital OOH (PDOOH) advertising, bringing automation, innovation, transparency, and accountability to all levels. Technology is changing everything from how OOH is planned to how viewers are targeted and how the total impact of ads is measured. Traditional out-of-home advertising has evolved; it has embraced and excelled in the digital transition era. As we enter another year, it is a medium that anyone in the advertising industry should be keeping an eye on as it continues to expand and adapt to shifting customer behaviors.
Shane Limbaga
Shane LimbagaMarketing InternLinkedinFacebookInstagram
Recent Posts
Best 10 Filipino Marketing Strategies That Work
Explore the best 10 Filipino marketing strategies that really work! Discover how traditional charm meets digital savvy to captivate the local market. Click to read and transform your business approach in the Philippines Now.
The Power Of Marketing In The Philippines
Discover the impact of OnGo Smart Advertising in the Philippines, revolutionizing marketing with innovative strategies for captivating audiences.
Best Outdoor Ads In The Philippines
Discover 2024's top outdoor ads in the Philippines! Unleash your brand's potential with digital displays and more in high-traffic areas.
Python Tech Surge In Web Traffic
Python Tech, a dynamic fitness tech product manufacturer headquartered in Singapore, partnered with OnGo Smart Advertising for transit advertising to enhance awareness, drive website traffic, and generate excitement for their groundbreaking product: the world's lightest and thinnest walkpad. The dynamic marketing campaign aimed to captivate fitness enthusiasts and elevate brand awareness.
1000th OnGo Tablet Screen
In today's fast-paced world, where digital innovation shapes every aspect of our lives, advertising is no exception. At OnGo Smart Advertising, we're proud to be at the forefront of this evolution, continually pushing boundaries and redefining what's possible in Out-of-Home (OOH) advertising. As we commemorate two significant milestones—the deployment of our 1000th tablet screen on Philippine roads and our 5th anniversary in the country—we invite you to join us in celebrating this journey of innovation and growth.
Top Advertising Company in Makati City
Experience outstanding advertising expertise with OnGo Smart Advertising – recognized as the top advertising company in Makati City. Elevate your brand with our strategic campaigns and innovative solutions. Partner with us for advertising excellence and unmatched success.
Types of OOH Media: A Comprehensive Guide to Outdoor Advertising in the Philippines
Discover the top outdoor advertising options in the Philippines, with examples of the most effective OOH ads and media types for your business. Get ready to transform your brand visibility today!
Digital Marketing Agency Philippines
In today's rapidly growing digital landscape, choosing the right digital marketing agency in the Philippines can make or break your online business presence. Whether you're a local startup or a multinational corporation, the ever-evolving landscape of digital marketing services requires a team that understands your unique needs and objectives.
Unlock Your Business Potential: 10 Essential Tips for Selecting the Ideal Advertising Agency in the Philippines
As a business owner in the Philippines, you know that the tips for choosing the right advertising agency for your business can make or break your brand's success. With countless media options and many agencies available, how do you choose the perfect partner to help your business thrive? This comprehensive guide provides ten essential tips for selecting the best advertising agency for your business in the Philippines. So keep reading to unlock your brand's potential!
Unraveling the Secrets of Top DOOH Advertising Companies in the Philippines
Digital Out-of-Home (DOOH) advertising is transforming the way businesses connect with their audience in the Philippines. This dynamic advertising medium enables brands to engage with consumers in a variety of public spaces, including malls, transportation hubs, and busy city streets.
Recent Posts
View All